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How Teaming with IMA Nearly Doubled this Supplier’s Dollar Sales

Challenge

How can a local supplier broaden sales in a competitive market?

Results

This seafood supplier earned multiple awards and nearly doubled its annual dollar sales.
Allowed us to expand our product lines into desirable new categories
Provided exceptional market equity through newly formed relationships
Grew us from a part-time to a full-time, award-winning supplier
Proved themselves to be a valuable, strategic business partner

91.5%

Increase in Dollar Sales

33.5%

Increase in Pounds Sold from 2013-2016

Increased

Market Equity through Various Awards and Relationships

“Our partnership with IMA has been one of our greatest success stories of the past 5 years.”

Supplier IMA member – 6 years

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