The alliance makes up the largest network of foodservice distributors in the U.S. Built strictly to power better business, IMA offers members unparalleled service, impactful business planning, and support in the most critical areas across the distribution supply chain. Working for its distributor members, IMA is a perpetual negotiator and expert navigator—and the key to greater market influence and control.
We leverage insights to differentiate and create value with integrity, working with our distributor alliance to distinguish them as the best in the foodservice industry. With a focus on innovation, IMA is leading the way with new and innovative products that keep pace with customer demands. Our members benefit through increased sales and profitability, achieving approximately $43 billion in combined revenue yearly.
Achieving approximately $43 billion in combined sales revenue
IMA’s Quality Assurance (QA) Department is created to build one of the industry’s strongest programs, ensuring the delivery of a high quality, safe, and consistent EXCLUSIVE BRAND portfolio to its members and customers.
IMA launches a tiered category management and branded portfolio strategy, introducing Distinctions, Originals, and Foundations quality tiers; Merchants Foodservice joins IMA, adding presence to the Southeastern U.S.
IMA launches IMPACT Responsibly Sourced Goods™ to communicate sustainable business practices across its entire EXCLUSIVE BRANDS portfolio. Brickfire Bakery®, IMA’s baked goods and premium desserts EXCLUSIVE BRAND, is repositioned and launched for market optimization. IMA hosts its first Virtual Accelerate Merchandising Conference, a digital experience allowing for national participation across the entire membership and supplier community.
IMA’s Top to Top conference proves that the alliance will continue to build on its 20-year track record of expanding market share with supply chain excellence and enhanced sales training and enablement; PFG joins the IMA membership, furthering national presence with more than 100 distributor locations nationwide.
Rob Mould joined IMA in October 2015 as the company’s President and CEO with 20 years’ experience in the foodservice industry.
Previously, Rob served as Group Vice President of Merchandising Execution for Southeastern Grocers, the parent company of BI-LO, Harveys, and Winn-Dixie grocery stores. Rob lead in various management roles and was an officer and in senior leadership positions with several major retail chains.
Rob earned his bachelor’s degree from Washington and Lee University and his MBA from University of South Carolina.
With IMA since 2016, Stella is an accomplished senior marketing executive offering a unique mix of highly developed brand and marketing expertise, strategic planning proficiency, consumer insight and trend driven new product development and business management skills with proven results. She has significant experience contemporizing/repositioning foodservice and consumer brands, providing marketing direction for aggressive business innovation and driving measurable growth.
With IMA since 2016, Heather has successfully managed COP categories worth nearly $1 billion. She has over a decade of experience leading foodservice initiatives with proven procurement, category development, FSQA, strategic planning, and negotiation expertise. She enjoys bringing new innovative items to life for the benefit of all IMA members, supplier partners, and their collective customers.
With IMA since 2012, Rebecca is a seasoned professional with over 18 years of Human Resource Management and Administration experience in various industries. She is a passionate leader, linking Human Resource Management to strategic goals and objectives to improve business performance and develop organizational cultures that foster innovation and flexibility.
With IMA since 2017, Rolando has extensive experience in category management and planning. He is experienced in recognizing market needs and portfolio gaps then implementing strategic plans to capitalize on new growth opportunities in the assigned areas.
Joining IMA in 2020, Darren has thirty years of foodservice experience. He is recognized for his leadership in a broad range of areas including management, accounting, business intelligence, merchandising, supply chain, sourcing, and category management. Darren is excited to further IMA’s mission and be part of this strong team.
Aven joined IMA in 2020 as a strategic expert in vertical integration and supply chain optimization. Previously at Costco Wholesale Headquarters, Aven led procurement for the $1.1 billion service deli department and was further promoted to lead strategic company initiatives where she determined and executed remedies for potential deficiencies in long-term food sourcing. Aven is thrilled to continue delivering topline sales and category growth for IMA as part of this accomplished team.
With IMA since 2011, Valerie has 14 years of Quality Assurance experience. She is a recognized leader in developing key FSQA related processes and initiatives. She is excited to continue to improve the IMA Food Safety and Quality Assurance programs while helping ensure quality products are provided to our members.
With IMA since 2019, Neil is an ex-CFO with over 35 years of successful financial leadership in companies ranging from early stage start-ups to “turn-around” high growth and mature company environments. He is responsible for all aspects of accounting and finance at IMA. And as he has shown us, his attention to detail and accounting controls is legendary. Neil is as comfortable closing the books as he is presenting to the Board of Directors! He has really enjoyed learning the food services industry while bringing his skills and experience to the table for IMA.
Chris joined IMA in 2022, with over fifteen years of foodservice and category management experience. He is recognized for his skills to identify revenue generation opportunities, improving profitability, and directing cost reduction initiatives.
We’re learning-focused, community-minded, and action-oriented—and we truly enjoy what we do. Through our Strengths to Celebrate Committee (SCC), the IMA family enjoys activities organized by team members, for team members.
Become part of the team that’s defining the future of foodservice and having a great deal of fun along the way. We’ve built a culture that finds the leader in every individual, and values innovation, action, and integrity.