As operators face unprecedented challenges, they are seeking new products with proven quality to meet their goals. The opportunity to leverage our powerful EXCLUSIVE BRANDS portfolio is at its strongest yet: A custom DSR E-Brand research study reports that operators view our EXCLUSIVE BRANDS as higher quality, with 80% of DSRs saying our EXCLUSIVE BRANDS are better than or equal to the competition.
Forward-looking intelligence propels success in any economic climate. That is why IMA supports its members through promotions that capitalize on key selling periods and adapt to real-time market demands, analyzing and putting together strategies that will benefit the members and are based on intelligent operator business cycles.
An unwavering commitment to ongoing brand development ensures that our evolving portfolio remains on-trend and relevant. Our good/better/best quality tiering structure makes it simple for customers to navigate the breadth of offerings and access the full range of resources they need to thrive.